Your trade show attendees will spend no more than six seconds looking at the trade show display before they consider interacting with you or one of your staff on the stand.
Since you have only a few seconds to make an impression, the design of the custom pop up displays can make a big difference to the amount your attention and sales you are betting when it is displayed at a trade show or exhibition.
In this blog, we are going to discover the basics of effective custom pop up displays. Here are the tips you can follow to make them more attractive.
1. Consider the Layout
Everything great starts with structure and planning. In case you have a few ideas in your heat, just lay them out in front of you. You can make many mistakes during this time, such as making things appear cramped in certain areas or look jumbled.
While this layout should look tidy and clean, it is crucial that remember that you want the most recognizable characteristic to be the focus of the pop up printing. Whether it is the company logo, brand name, or the product itself, ensure it can be seen clearly from every angle.
Professional graphic designers are invaluable in this realm. While an idea may seem brilliant in your mind, its translation onto a pop-up stand requires expertise. Layouts demand a delicate balance between concise content and adequate space. Additionally, skilled designers adeptly position key content to maximize stand coverage, ensuring optimal visibility. Their proficiency ensures that your vision is effectively conveyed in the physical realm.
2. Images Should Be Clear
One critical aspect to avoid in promotional trade show banner stands design is unintentionally drawing attention due to low-quality images. Whether designing independently or seeking professional assistance, it’s imperative that images maintain a high resolution (minimum 300 DPI). This ensures they print crisply and clearly, preserving the integrity of your brand’s visual representation.
You can search over the internet but it is unlikely that you are going to find the appropriate image there in the resolution in the need. Stock photo sites host many images, available in a range of resolutions are ideal for use with your custom pop-up display.
The beauty of images lies in their ability to convey a narrative without overwhelming the viewer with text. Whether showcasing a detailed product diagram or an image related to your industry, it’s crucial to select visuals that are captivating and offer context about your brand. However, exercise caution when incorporating multiple images. Just as with layout, overcrowding can dilute your message and lead to confusion, detracting from the intended impact.
3. Use Colors Wisely
Color is an excellent visual tool that you can use to make the pop-up display more attractive. You might be keen on integrating company branding wherever possible, be careful of adding harsh colors, such as primary blues, reds, and yellows. These can certainly make a statement but they are quite right on the eye and overpower other elements of the pop-up display design.
Cooler colors, like pastel shades, are usually the go-to choices for designers since they integrate far better and they help in keeping crucial statements at the pop-up displays forefront.
Bottom Line
Crafting an impeccable pop-up display for a trade show requires a blend of creativity, attention to detail, and strategic planning. By incorporating high-quality imagery, engaging graphics, and thoughtful layout, businesses can guarantee that their displays make a lasting impact on attendees while effectively communicating their brand’s message.
